To accompany the new look of gamesgames.com, Vuurig was asked (among with other studios) to give their mascotte Drago an update too. So we did that and coming up is our version of the little dragon!
Gamesgames is a gamingportal for kids and parents, where you can play fun and simple games. The old website looked quite historic (just being honest here!) but the new website is much more simplistic and of this time. It has also got some flat design elements in there. We wanted Drago to pop out, give him simpler shapes as well but give him a 3-dimensional look.
To get started we’ve got the design of the new website delivered, the original Drago design and some keywords that described Drago’s personality: safe, quirky and funny. Gamesgames also wanted him to look a little less trippy, so reducing the contrast in the pupils would help a lot too.
We started creating loads of thumbnails/little sketches for Drago, exploring shapes, weight in shapes and characteristics in shapes. We wanted Drago to look energetic, ready to play, and competitive (I used my brother as inspiration for that).
After some sketching and feedback we got to a potential character, which Vuurig then rendered. Feedback went more into details.
After some more nitpicking and minor changes and exploring a more boyish and competitive Drago, we came to two final designs that got proposed, the safe, quirky, playful, cute Drago and the more competitive teen Drago: